The Future of Century 21 and Real Estate Technology
As the world becomes increasingly digitized, the real estate industry is certainly not left behind in the race to keep up with the latest technology. Century 21 is now thinking of ways to stay on top of their game by embracing real estate technology that is essential for the industry’s growth in the rapidly evolving digital economy.
With advances in technology, the Century 21 business model has evolved from a simple office layout in a brick and mortar building to a robust ecosystem where agents are able to access cutting-edge lead generation technology, complete with a vast array of customized branding and content management software. With these tools, real estate agents can stay ahead of their competition while creating a better experience for clients.
One of the latest technologies Century 21 agents have been utilizing is virtual reality. The ability to virtually tour a property gives the potential buyer a realistic view of the home they are interested in from the comfort of their own home. This technology truly revolutionizes the home-buying process by saving time, increasing the speed of transaction, and providing a better understanding of the property and its surroundings.
Another real estate technology that Century 21 is embracing is augmented reality. In short, augmented reality is the process of layering computer-generated sensory input into a person's real-world perspective. This technology allows users to view properties and other objects in real-time, by overlaying information onto their surroundings. This technology is still in its early stages, but it is readily available and well received.
The Century 21 business model has always been about working smarter, not harder. That's why the company has embraced a “mobile-first” mindset. The company created their own mobile app that provides agents and clients alike with access to the entire Century 21 database. This provides the opportunity to search for properties, book appointments, and access all other relevant information pertaining to the property from anywhere, at any time.
In conclusion, it's very clear that Century 21 is embracing real estate technology at a rapid pace. The future of the real estate industry is fully dependent on technological advancements and Century 21 is well-positioned to remain a key player in the industry for years to come. By providing its agents with the latest tools and technologies, Century 21 will continue to stay ahead of the competition, while simultaneously providing its clients with an exceptional experience.